Speaker Spotlight: A holistic approach to web design with Alicia St. Rose

We’ve all heard something along the lines of this before from a potential client: “We want a simple website, 5 or 6 pages and 3 navigation tabs, a shopping cart, and a contact form.” But are you offering solutions to this client’s challenges online and offline? Probably not. Which, as Alicia St. Rose will teach you in this presentation, means this website is doomed to fail.

Alicia can’t wait to show you how website does not stand isolated from the many aspects integral to good business planning: marketing, company mission/message, target audience, social media, or mailing list. Like a holistic practitioner takes into account all the chakras, Alicia believes you should be addressing all your client’s business aspects to produce an online presence that is solid and effective. Simply building a site does not solve your client’s challenge, which are ultimately to get more exposure, sell more products, save money, reduce wasted man-hours, among many others. If you concentrate on offering solutions for your clients’ challenges, then you are more likely to see a web presence with measurable success and happier, enlightened clients!

Don’t miss Alicia’s session at 2:50 PM in the Dwarf Star on July 10, where she will inspire you to elevate from just a website builder to the higher plane of “Solutionary!”

Alicia St. Rose began her adventure with WordPress when a UX friend offhandedly suggested using the CMS for a mutual friend’s website. That was nearly six years ago and the adventure has turned into a torrid love affair. Now she is a freelance developer, exclusively powered by WordPress, and has yet to find a limitation in this magical piece of software.

She is owner, principal designer and developer at Intrepid Realist Design, a small agency that employs one. In addition to creating for WordPress, she offers WordPress coaching to WP users who are just starting to flutter their wings to those wanting just a brushup. She is co-organizer of the South Central Coast WordPress Adventure Group, has co-organized WordCamp Ventura County and spoken at several California WordCamps in the last two years.

Alicia currently lives in Santa Barbara, California with her two rambunctious cats, Oscar and Milo. She divides her time between that seaside town and Black Rock City, Nevada.

Oh, and her favorite color is red.